This week it is difficult to decide for which topic I should steal 5 minutes of your time. Nevertheless, I chose to draw your attention to Ariel Hyatt’s article about writing engaging newsletters.
A valuable point to bear in mind:
Long story short, in the online world, email is still king when it comes to generating revenue. You make relationships with fans on your social networks, and turn them into customers with your newsletter.
Read the full article with writing tips.
However, if you have more time, there were still other interesting stories this week. If you enjoyed the post of last week about being on the road with DJ Shadow, you definitely should read the second episode, where marketing manager Michael Fiebach talks about the results of the current campaign.
And finally you should watch this video about Jonathan Coulton and how he produces and distributes his music from home, using Creative Commons to build a fan community, which remixes, covers, distributes and promotes his work. Apparently, he now earns more money than in his previous life as a software developer.
There are two more videos with case studies of the new music business on Hypebot.
