This week I advise you to read an excellent article on Music Think Tank. The first paragraph tells perfectly where the article is about:
If you keep an eye out for the latest research on music consumption habits, you can use these statistics to help guide you in creating an effective sales and marketing plan for your music releases.
Just read the article, but I will cite some appetizers:
- We need multiple ways to reach music consumers worldwide
- We need to make videos
- Giving away some of our music as free downloads is likely to be a good promotional strategy
- We need our own artist website, with our music readily accessible for streaming and buying
And there is much more interesting advice based on data by the market research firm Nielsen. Just read it.
