This week I have some interesting graphs that make you think about what you should do online with your music and where you set your priorities.
Fight piracy?
(image credit: Ars)
Apparently, pirates are more interested in adult and less adult movies and in software than in music (only 2.9 % of traffic on Bittorrent sites).
Let’s look at the legal music services then. Here is a ‘heat map’ of the most popular websites. The green ones are rising, the red ones in decline.
But let’s zoom out and view the bigger picture:
(story by Hypebot, image by VirtualMusic.tv)
Coincidently I read on Hypebot: “Citing growing traffic, a 200-300% jump in advertising revenue over the last year and an improved Content ID system that allows music rightsholders to profit from infringing content (like videos of cats singing Lady Gaga), YouTube says that free content on its site is often returning as much revenue as paid music.”
And this seems to be confirmed by an email that was sent to Lefsetz:
In January 2010, the ratio of DashGo revenues from iTunes:YouTube was 25:1
In December 2010 the ratio was 2:1
I think you know what to do. A pity that it is not always easy to set up a partner program with YouTube if you are a small player.
