Another 5 minutes of learning to improve your online presence as an artist:
SEO Band Names: How To Choose A Band Name So You Will Be Found Online
SEO is Search Engine Optimization. On the Internet, the most important thing is to be found. If you must decide about a band name, you better keep a couple of things in mind:
- Don’t use common names, words or phrases (Blue, Harmony, Hot and Cold) and use more than one word (e.g. Arcade Fire, Daft Punk or Kings of Leon)
- Don’t use creative spelling or special symbols
- Test your band name in Google
- Research your domain name
10 Strategies to Engage Fans Through Social Media
When you chose your name and made those killer songs, you can start to engage fans. Some of the most important points:
- Maintain your own domain name: you just checked the availability, make your own domain the headquarter of your online presence. Social media platforms are only teasers to your own website
- Keep your audience up to date: “As a general rule, impersonal information (tour dates, release dates, events, etc…) can be shared by people other than the musician. Personal information ought to come from the artist. Many musicians have a split where management or interns handle the impersonal information and they attend only to any personal posting they do.”
full story with 10 strategies (this post is a wrap-up by Nancy Baym’s report Engaging Fans Through Social Media)
8 Simple Ways to Improve Your YouTube Channel
YouTube might be one of your most important channels. You can improve it with a couple of simple actions:
- Make Your Best Video “Featured”: By default, YouTube show your most recent video in the main “Featured” window on your channel page. If your most recent video isn’t the best example of your channel’s content you can set another video to occupy that slot
- Make sure all you thumbnails look good
- Make channel tags
full story with 8 tips
