Social media might be the trigger to get attention of (potential) fans, your website is still the core of your online presence. Here are two top quality articles about setting up and maintaining your website.
10 Pieces of Essential Content For Your Band’s Website
- Relevant information
- A current bio
- Reliable contact info
- Hi-Res PR photos
- A way to showcase your music
- Merchandise
- Sharing features
- Newsletter signup
- Videos
- Google analytics and Feedburner
Also read The Musician’s Guide to Affordable, Effective Websites. A very good guide. It suggests to use a self-hosted Wordpress blog, Mailchimp for your email marketing, spend some money on a better Wordpress theme via Woo Themes or Genesis Theme and create shopping carts with E-Junkie. For the latter I would suggest to use Bandcamp and Tunecore for distribution to the big digital stores (iTunes, Amazon,…)
