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Top Tips for Facebook and YouTube Marketing

This week I found the following interesting tips.

Facebook

Target your Facebook campaigns to the friends of your fans, not to your fans. Here is the story.

YouTube

  • Post Compelling Videos on a Regular Basis. Give folks something worth looking at and a reason to return.
  • Optimize Titles and Descriptions for Findability. Important for searchers on both YouTube and search engines.
  • Create Custom Thumbnails for Your Videos. This is your first look but try to entice without misleading.
  • Interact With & Include Your Fans. Engage your fans in the comments and create ways to include them in your videos.
  • Create Playlists for Different Sets of Videos. Some folks will want to see behind-the-scenes, others just want finished product.
  • Customize and Optimize Your YouTube Channel. It’s not just about individual songs or videos but about creating a following for your channel.

This list was gathered by Clyde Smith on Hypebot and he credits other writers over there.

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