This week I chose the following post as the most interesting thing for you to read: 10 Stupid Album Release Screw Ups. Some mistakes you shouldn’t make:
- Ordering too many CDs
- Printing CDs yourself
- Booking the CD release show before having the CD
- Not ordering CDs early enough
- Overcomplicating album art
- No digital strategy
- No launch strategy
- No post-release strategy
- No thoughts of rights and licensing
- No contracts on who gets royalties
