Free music is an important marketing tool, but, as with all marketing tools, you should be aware of what you want to reach with it. An interesting post on Music Think Tank about using free music concludes with the following take-aways:
- Be specific about your goals.
- Give yourself a timeline to measure your success.
- Always make sure you are getting something in return.
- Communicate a story to your fans to inspire an emotional connection.
- Create memorable branding that will attract the attention of new fans.
- Be strategic about harnessing the power of your superfan.
You can read the whole article here.
