It has been a while since I posted some tips about music marketing, but a very interesting series has been published on Ariel Publicity, that you should bookmark on your eternal music marketing pinboard. I’ll put up a summary here, but I advise you to take the time to read the whole series.
- Figure out your digital distribution: choose one distributor: Tunecore, or CD Baby, or…
- Make sure your online presence is complete: your official website, Facebook and YouTube
- Set up a newsletter
- Try to book a tour supporting your release campaign
- Prepare your merchandise (it takes longer than you think)
- Set up a presale campaign for your biggest fans
- Prepare a press campaign: you need band photos and a good bio. Target the right people (or hire a PR firm)
- Launch timeline: plan some milestones, there is an excellent example in the post
There are three content streams to feed you fan base, which will strengthen your relationship with your fans after the album release: music, live shows and social media.
- music: you can provide alternate versions and remixes of your album tracks, you can cover songs, and release singles or EPs between album cycles
- live shows: if touring is too expensive you can think about streaming gigs witch services such as Ustream
- social media: keep doing it, even if there is not really big news about an album. Write about things in your life or that you find interesting. Show your personality