This week I want to draw your attention to another Music Think Tank post. Shaun Letang identifies 4 important features for successful independent musicians:
- They realize that marketing is a key factor in the music career: even if you make great music, you have to promote it if you want people to be aware of it
- They have a good online base: have your own website and build relationships wit your fans over there, use Facebook and Twitter to bring people to your website
- They don’t burn bridges out of frustration: music industry contacts are important. Even if things don’t go as planned, don’t get into a hostile relationship because those people who let you down, may possibly help you in a later stage
- They aren’t afraid to invest in the music career: spend your money wisely, but don’t be afraid to spend some at the right moment, for the right purpose.
You can read the whole post here.